Southpoint Church
year:
2024
Branding
Brochure Design
Website Mockups
services:
Southpoint Church reached out for help designing a brochure. After an initial meeting, we realized they didn’t have a cohesive look from which to draw for this project—and that’s where I came in. First, we did a deep dive into who they are: a small inclusive church that values radical hospitality, deep roots, creation, and connection. Equally as important, we defined who they aren’t. One thing was clear: while they wanted a cohesive image, they didn’t want to feel more corporate than human, more polished than genuine. Even the word “brand” felt uncomfortable for this grassroots community. With this in mind, we set out to create visual language that brought their many parts together without compromising their roots.
Description:
Our main goal was simple: design a brand that conveyed welcome, invitation, and wide inclusion while drawing on their values of creation and gathering. They had previously worked with a local artist, Joy Banks, who had created a gorgeous custom linocut for this community. Inspired by its shape and structure, we designed a simplified and more versatile logo and brand. We chose colours that were both warm in tone—conveying welcome—and natural, honouring this client’s sense of kinship with all creatures. Though their budget was humble, we were able to leverage their resources to equip this community with a cohesive look for emails, print projects, church slides, and a forthcoming website. With this new look, I’m confident Southpoint can communicate their cause to the world without compromising who they are and what they stand for.
Our community came to Dani in need of help! We had a strong sense of identity, but our brand was outdated, our promotional materials had too many words, and none of it captured the freshness we felt inside. Dani was absolutely the perfect fit for us. She helped us hone our sense of identity by pushing us to simplify our words, which she then paired with beautiful visuals. Our brand is now streamlined, clear, unique, and creative. Most importantly, it captures us. A creative, warm, competent professional, Dani is a delight to work with. I cannot recommend her more highly.
