Peacebuilding
Summit
year:
2024
Brand Design
services:
This client came to me for aid in branding an upcoming conference on peacebuilding in and for Palestine—a subject in which I’m personally and deeply invested. The brand needed to showcase aspects of Palestinian culture while reaching an international community of Christian scholars who might be interested in learning more about this vital topic, which is often fraught and misunderstood.
Description:
This brand is inspired by tatreez: a vibrant traditional Palestinian embroidery style that is practiced in Palestine and throughout the diaspora. To this day, the rich and ancient practice of tatreez helps Palestinian women maintain a sense of connection to their culture and land, no matter where they live.
For this brand’s imagery, I drew on the red, white, and green of the Palestinian flag—colours that enlivened the global outcry against Palestinian genocide—and the rich concept of stitching which unites diverse materials, making something new. I then wove these tones and textures with the interfaith symbol of the olive tree, which represents peace in both the Christian faith and Palestinian tradition and further signifies Palestinian rootedness and resistance against all odds. Entwining the olive branch around an embroidered cross, we made the interfaith and intercultural commitments of this group visible, conveying a spirit of dialogue, reconciliation, and the interconnectedness of all humanity.
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Let’s Show the World Who You Are
I’m here to listen with big ears, ask the right questions, and discern how we can visually reflect the heart of what you do. I love helping clients find the courage to step out with a genuine, authentic brand that showcases their unique and precious self.
